Why you need a blog
Here at M.T. Deco we’re firm believers that pretty much every business should have a blog. If your head is exploding just hear us out. You don’t have to call it a blog. Think of it as a feed or a landing page to showcase your leadership, expertise, humblebrags, press coverage, musings, whatever you want to communicate with your audience. It is YOUR place to showcase YOU/your product/company, etc. Think of it as a one-stop-shop for your business and social platforms to drive traffic.
The biggest reason you should have a blog (or whatever you want to call it) is to expand your visibility. The more blog content you produce, the more fresh material goes on your site and the greater the chances are of showing up organically in search engines.
Second, it’s a great way to invest in your own platforms, a strategy we regularly advise our clients to focus on. While in some ways it’s enticing to build your entire presence on a social platform, it’s not a great long-term digital strategy. If, for example, you build an entire business on Instagram, grow a huge following and then, boom, Instagram randomly gets shut down [yes, believe it, that could happen]. Then what? You’re left with nothing. Always invest the majority of your time and effort in platforms you can control.
But let’s say you’re not a writer. Maybe you just want to run your business and ignore the churn of content creation. Maybe you just don’t feel like you have enough to say that warrants publishing to the whole world. And the idea of regularly posting on a blog can seem overwhelming. We totally get that. But, one of the greatest payoffs to investing time and energy into your blog is that it actually simplifies your digital strategy while also growing it.
This is the third reason you need a blog → Your blog is actually a well that you can return to again and again. Investing time in one blog post can give you even more options to post on your social accounts. What starts as a link for Facebook and LinkedIn can be made into a Reel on Instagram or as graphics with key takeaways. You can always come back to your original blog piece, tweak the headline and share it again, or highlight a different angle when you push it on social again.
Now that we’ve convinced you… Not sure what the heck to put in your blog? Here are three ideas to get started:
Your story – your website should definitely have a quick bio of who you are or what the company is, but a great way to complement that is to write out your story. Tell us about you, how the company came about and the journey you took to create it.
Another bonus with this is that personalization is often the differentiator between competitors. No matter what your business is, people want to work with people they LIKE. So if you’re able to illustrate your personality, that is a great way to make you stand out among other optionsCase study – there’s no better way to demonstrate the value your company brings than to highlight a specific client and their success story. Break it down by the challenge [aka, what they asked of you], the process [how you addressed their challenge] and results [demonstrated change you created]
React to articles – a very easy way to keep your site fresh is to highlight articles related to your industry and then react to them. You can pick one and write out why you agree or disagree with it. You can pull out a stat or fact that is in line with your work. Or you can even do a roundup of must-read articles of the week that your audience needs to check out
The consistent theme to remember with all blog posts is that you’re serving your audience information they need to know. Be careful to avoid making a bunch of marketing gobble gook! Produce good content that you would consume yourself and use that as your last check before you hit publish.