Ones to Watch: Like a "Big Sis"
Curated by Megan Collins, Cultural Anthropologist, Generational Expert and contributor to the MTD blog
Post-quarantine, we have seen a marked shift in how people wanted to hear from influencers. As people re-evaluate what they consider “aspirational” they are looking to creators who can strike the delicate balance between unattainable and relatable. They’re gravitating towards creators like Tinx who present a glamorous life (spa weekends with the girls, Fashion Week, red carpets, etc.) while also showcasing the day-to-day (“hot girl walks,” food obsessions, watching TV with her pets.)
What’s putting creators of this ilk over the edge right now is an ephemeral quality called “big sister energy.” Lifestyle influencers who embody "big sister energy" are those who create content that is relatable, supportive, and empowering. They often share personal experiences, provide judgment-free guidance, inspire us, and have good advice, much like a big sister might. As Gen Z navigates life's challenges and their shift into adulthood, we expect them to continue to seek out creators who take this approach to building their relationship with their audience.
Two sisters serving sibling goals, lewks, and now advice!
The 20 and 21-year-olds from Sioux City Iowa are lifestyle vloggers on-the-rise and, now, podcast hosts. On their video-podcast, Big Sis Energy, the duo discuss relatable topics like mental health, social media, and relationships. Full of positive messages about self-love, acceptance, and sisterhood, Mackenzie and Malia’s content is a safe space for them to connect with and uplift their fans.
A multi-hyphenate Eldest Daughter on a mission
A triple threat (at the very least) Kendra is a model, creator, oracle deck author, community curator and host of the podcast Eldest Daughter. There, she explores the experiences and perspectives of oldest siblings, the unique challenges and rewards, the importance of family and relationships, and the journey towards self-acceptance and personal growth. True to the title, she seems to be doing it all!
Hello Hayes (Alexandra Hayes Robinson)
Dear Abby for the Zillennial FYP
If you're looking for a weekly dose of relational wisdom, be sure to subscribe to “Hello Hayes.” Drawing inspiration from her popular TikTok series, (Tough) Conversations with Hayes, Alexandra Hayes Robinson’s weekly newsletter aims to provide readers with the tools and insights they need to navigate the complexities of relationships, from navigating tricky conversations to fostering deeper connections. Because after all, big sisters have the best advice.