Going viral or not, it takes a long time to be an overnight success

TL;DR: These three Coachella performers didn’t just go viral, they’re building long lasting careers. Meet the artists showing us that staying power > overnight fame.

The allure of "overnight success" often discounts the years of creative work and community-building that go into a performer's so-called “breakthrough moment.” While social media virality can be a powerful catalyst, true artistic longevity is built slowly, through talent, perseverance, and loyal fans who stick around even when the algorithm doesn’t.

These are the names you’ll want to say you followed before the inevitable NPR Tiny Desk drops. Upgrade to paid so we don’t have to say we told you so. Check out the full piece here.